Whereas most tweeps focus more on gettingTwitter followers, a little effort is placed on maintaining the same and reducing the chances of mass exodus. What happens if you wake up today and realize that the number of your followers has reduced overnight even while maintaining the same approach you used in gaining the numbers? What could be the cause? Such questions pop up from nowhere because no one at any given time anticipates for the worst. Before reaching to such a point, there are plenty of reasons that could have led to the same that are genuine and were bound to happen while others are attributed from your side. In the event your reduced followers are due to the eliminated bots, it is a good riddance as you are left with true followers that will better your entire engagements throughout. Losing the genuine followers is something you need to address immediately to reverse the trend. Check the following reasons that may likely cause a mass exodus of your current Twitter followers and possible approaches to avert such.
The followers feeling ignored; the moment your followers feel ignored or not being given a listening ear, they will proceed to click on the unfollow button without any hesitation. The moment one chooses to follow you, it is just a good sign of appreciation to follow back. It is a take and gives scenario that gives both parties a win-win that is vital for active engagement as everyone sees himself important. With the help of third party tools available online, it is simple to track those people who are not following back and unfollow asap. That is why you just noticed today that one of your followers is no more. The only way to avoid such is just following back those who follow you first. Even with automation process ready to take up such tasks, consider doing it manually to avoid ending up following spam and irrelevant accounts. Take time off your busy schedule to check and follow back accounts that have followed at different times of the day. Following instantly will significantly reduce the chances of losing them when they stay pending for a long time before seeing any activity from your end.
Unfocused tweets; content is what represents the face your account. Depending on the followers and the niche you revolving around, it is important to stick to what drew the followers your way the first time they choose to follow you. That is why the bio section plays a vital role in giving the followers a hint of what to expect. You start losing the same when your bio and tweets are from unrelated scripts and not related in any way. That is where unfocused tweets come in now. There is no way your bio is about sports, and you end up feeding your followers with environmental content that they could be getting comfortably from detailed accounts to such content. Unfollowing is the only option from their end since they cannot control your posts from their end. The only way to avoid such is refocusing your content. Always aim to stick to the 80/20 content rule. Focus more of your tweets on your interest area as spelled out in the bio section and utilize the remaining 20% focusing on your other areas of interest. The 20 percent is enough to bring out the personality in you that many followers seem to have an interest in and helps them to understand you. It is a mere proof that you are human and not a robot or some automation from third party tools.
Dormant accounts; who wants inactive timelines just to add up the numbers of their followers? If you are not tweeting for several weeks or even worse months, your account will automatically get unfollowed. It is hard to detect to manually detect such accounts especially if you have many followers but with several apps available online in recent times, fishing out such accounts is easier. There is no way you will be surprised by such unfollowings since you are the underlying course hindering any meaningful engagement to germinate. It is necessary to come up with tweeting schedules with an absolute consistency that will kick out dormancy totally. Even if you are tweeting great content once in a while, you will still be counted among the abandoned accounts. Choose to tweet at least once or twice a day on a daily basis and take advantage of current issues, the trending topics and issues of interest at any given time. Tweeting is the surest way to engage your Twitter followers at any given time as you incorporate other strategies.
Not initiating engagements from your part; even when posting great content, a follow-up is necessary to keep the conversation going. Increased number or retweets, likes, and mentions is an indicator that your followers are interested in whatever you have posted. Do you leave it at that and sit back? That is an own goal as questions, clarifications or the opinions from your followers will not be answered and will make them feel a little not appreciated. That lack of engagement and the feeling of being undermined frequently leads to unfollowing that feel even or avoid such feeling in the near future. It may be hard to respond to individual tweets if you have thousands of followers. But you can opt to answer to them in a single general tweet rather than avoiding totally. As mentioned earlier, meaningful engagements grow well in the give and take scenario. If someone retweets your content, a simple thank you will be enough to give thanks. Thousands of other followers watch from the sidelines and will judge you from how you handle that one twerp. The action you take may be directed to an individual, but many others are watching from the sides.
The above four causes and possible remedies are necessary if you want to maintain the numbers of those you are following and those who are following you to make sure they balance at all times.